Kinetic form behaves very differently to printed or a static surface like a page or a sign. There is a diverse array of terms to describe kinetic form such as motion graphics or moving image. We take this notion a step further and specialise in typography as moving image as the hero within the narrative rather than a secondary element.
When typography is placed in a moving image scenario it can react to the spoken word, sound or musical scores to enhance the image on the screen. The dynamic nature of such type means that it can adopt “the intonations and voice of the spoken word, the emotional characteristics of dance or music, or the narrative qualities of film.”At Pickled Onion we use the term kinetic type within in the manner to describe type that emphasises the meaning of a word through its shape and movement, and in so doing transmits both linguistic form and syntax. Kinetic form may be either digitally animated or filmed (as in handmade type). The following examples can illustrate this.
